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Cold calling is a big issue and is continuously growing in 2018. Which is why many want it to come to an end, helping those who are in a vulnerable situation. Last year, scammers and claims firms sent an average of 6 million calls and texts out per day. Which equates to an average of 4,200 calls or texts every minute of 2017.
The targeted audience which these firms and scammers go after is those who are aged over 65, states Aviva.
MPs are set to debate this topic on whether it is acceptable to cold call these vulnerable. The bill proposes the creation of a single financial guidance body that would consider the impact of cold calling on consumers.
Aviva have asked MPs to ban this cold calling on issues such as pensions, PPI and insurance claim where there was no established relationship between the insurer and the consumer. They have stated that a survey which they recently conducted shows an 85% support on the ban, proving to the MPs that this ban would be beneficial to consumers.
Last year, a bill was announced by MPs, stating that mortgage cold calling was banned. This included emails and texts. If companies contact consumers who they have had no prior connection with then they could face fines up to £500,000.
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